MVP brief examples
Complete briefs with realistic numbers
Fictional UK products with every section written and the numbers worked out: build costs, funding, early revenue, running costs and runway. Read one to see what good looks like, or open it in the builder and make it yours.
Choose an example
Each one shows how the scope, the budget and the targets trace back to evidence, which is what developers and investors look for.
Tutor booking web app · BristolA booking and payments web app for independent tutors, built by a Bristol studio for a fixed £18,000 and paid for from the founder’s savings.Read the brief Open in the builder
Local marketplace · LeedsA local marketplace that matches dog owners with vetted walkers in their neighbourhood for regular weekly walks, raising £200,000 from angel investors under SEIS.Read the brief Open in the builder
Wellbeing mobile app · GlasgowA sleep and energy planning app for shift workers, tested with interviews, a landing page, a hand-run concierge service and a clickable prototype before any code is written.Read the brief Open in the builder
AI bookkeeping assistant · ManchesterAn AI assistant that reads supplier invoices for small accountancy practices and flags VAT and coding errors for a person to check, raising £250,000 under SEIS.Read the brief Open in the builder
The products, people and figures in these examples are invented. Use them for structure and ideas, and base every figure in your own brief on your own evidence.
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Guided sections, features ranked, your budget and runway worked out, and a brief a developer can price. Free, no sign-up.