What it is
Launch gets the MVP into real users’ hands safely and legally. You set up the company, payments and the legal pages (privacy notice, terms, cookies), run a private beta, agree go-live criteria, and plan how the first users arrive and how you will look after them.
Why it matters
Rushed launches lose early users and trust. A calm, staged launch gives you clean feedback and fewer surprises, and makes the numbers you collect meaningful.
Best practice
- Register the company, open a business bank account and set up payments before you take money.
- Agree go and no-go criteria in advance. If payments, data protection or support are not ready, move the date.
- Start with a private beta of people you can talk to, and fix what they find before you open the doors.
Prompts for your AI assistant
Each prompt is copied with your notes so far, so the answer fits your product.
Your launch worksheet 0/5
Company registered, bank account, payments, bookkeeping, insurance.
Privacy notice, terms, cookie consent, and your ICO registration if you need it.
Who you invite, for how long and what you want to learn.
The must-haves before you open to everyone.
Where your first users come from, and what you ask of them.
Feeds your brief: these notes appear in the builder beside Launch plan, Roadmap.
Open the MVP builderSaved only in this browser on this device. Download a backup from the builder to keep a copy.
Help at the Launch stage
Free tools and guides
Or we build it with you
- MVP Development
Scope it free, then a fixed price to design, build and launch it.
- Prototype to Production
AI-builder and no-code prototypes made secure and maintainable.
- Mobile App Development
iOS and Android apps from one codebase, from first build to the stores.
- Launch Marketing & Growth
A waitlist, a launch plan and first users, then growth that repeats.
- Product Analytics & Investor Metrics
Product analytics from launch, and the metrics investors ask for.
- Company Formation
Your UK limited company set up properly before the build, so contracts, code, domain and accounts can sit with the company from day one.
- Virtual Office & Address
A registered office and business address, with mail handling, so your home address stays off the public register and your product’s website.
- Business Phone & VoIP
A business number, call routing and voicemail on the phones you already have, so early users and partners can reach you without your personal number.
- Accountancy & Bookkeeping
Bookkeeping, VAT, payroll and year-end accounts set up for a new company, with build costs recorded properly and every deadline in your calendar.
- Security & Compliance
Security basics for an MVP, then the evidence larger buyers ask for.
Official and free help
- Set up a business (GOV.UK) (opens in a new tab): The government’s step-by-step guide to choosing a structure and registering.
- Start Up Loans (opens in a new tab): Government-backed personal loans of up to £25,000 for new businesses, with free mentoring.
- Seed Enterprise Investment Scheme (GOV.UK) (opens in a new tab): How early-stage companies use SEIS to give investors tax relief, and how to apply for advance assurance.
- Innovate UK funding (opens in a new tab): The government’s innovation agency: open competitions for grants and loans.
- ICO: advice for small organisations (opens in a new tab): Plain guidance on data protection, privacy notices and whether you need to pay the data protection fee.